Top Digital Media Trends of 2016

digital media usage

Flickr: WOCinTech Chat

If you’re involved in online marketing or digital media, you’re likely familiar with the term “search engine optimization,” or SEO. For those of you who don’t know, here’s a great (and quick!) video from Web Design and Company on YouTube:

As you can see, it’s kind of a big deal. This is what will boost your rankings in Google, Bing, and other search engine sites. This is what will help drive traffic to your website, and not just any people–people searching for what you have to offer. Ten or twenty years ago, marketers were dreaming of something like this. This is a way to bring customers to YOU instead of the traditional other way around.

How can you get involved in this? Find out how your company’s SEO is ranking. Some website creation tools, like WordPress, offer SEO insights and suggestions. Otherwise, by integrating Google Search Console, you can get the same capabilities from Google.

From there, use the suggestions and insights to improve your company website. Perhaps you need to update verbiage, add newer pictures, improve your metadata, or perhaps it’s something else entirely. Make those changes, and customers will be coming to you with their needs instead of the competition.

digital media at risk for viruses

Flickr: Matthias Gutjahr

Once you increase your web traffic, though, your website–and company reputation–are at a higher risk for attack. Hackers are really just robbers on the Internet, if you think about it. If you were to rob somewhere, would you choose a small mom-and-pop stand or a larger company? Odds are, you’d go for the larger company. There is more traffic there, and therefore, more money. Likewise, there is little point to attacking a website that is visited by 12 people per month. A website that is getting 150 visitors per day, though, definitely has a better appeal.

If your website is attacked, the malware that infects your site is then transmitted to all who visit your page. That means your information as well as your customers’ and potential customers’ information can all be stolen by the hacker who infected your site. If/when those individuals find out that your site caused their information to be stolen, they will likely find an alternative business to get the service or goods your company once provided them with. This can be extremely harmful to business growth and the overall perception of your business in the community.

digital media server

Flickr: WOCinTech Chat

This is where Heart Technologies comes in. If your company is looking to expand your presence using websites and digital media, you’re going to need to keep yourself protected. While Heart does not provide website design, creation, or content, we do offer high-quality web security services. If your website is shut down, comes under attack, and so on, Heart Technologies will be there for you to fight the attack and get your site up and running in no time. Call 877.494.3278 for more information.